Spirit of America Bookstore

Amazon, Inc.
"The World's Largest Bookseller"
[est. July 1994]

Amazon, Inc.'s new headquarters in the South Lake Union neighborhood in Seattle, Washington - relocation started mid-2012              short history

primary divisions


other products & services

works about Amazon


image gallery


Amazon, Inc.'s sales for all of 2011 totaled $48.08 billion, up 41 percent from $34.2 billion in 2010,
while net income dropped 45 percent to $631 million (down from $1.15 billion in 2010).

If Amazon, Inc. were a country, it's revenue would put it around 75th place, comparable to
the 2011 G.D.P. of Sri Lanka, Bulgaria, or Guatamala.

According to Publishers Weekly in June 2014, Amazon sells 41% of all new books that are sold in America;
Amazon also sells 65% of all books purchased online, whether digital or print.

          H I S T O R Y
          t e x t
          h e r e
Amazon, Inc. [est. July 1994]
ann ipo for 2.5M shares [11% stake] at $13 4/97; 22% of biz w/non-US customers (98); settled name suit by Amazon Books Mnpls 11/99; bot IMDb [qv] 1998 along with Bookpages & Telebook [for European mrkt]

Amazon.com entry at Wikipedia
Amazon.com, Inc. Common Stock Quote & Summary Data at NASDAQ

Primary  Divisions

¨            ¨

Amazon, Inc. [est. 1994]
Amazon.com site directory
Amazon's main book page

Amazon's Kindle ebook reader [launched 2007]
Nordell Bookstores Group's Kindle Hardware & Content Page

Launched July 2014: Enjoy unlimited access to over 600,000 Kindle Edition titles and thousands of audiobooks on any device for just $9.99 a month — Or start your 30-day free trial!

Nordell Bookstores Group's Amazon Electronic Hardware Page

Amazon Prime        Amazon Prime Student        Amazon Prime Video        Amazon Prime Pantry
Amazon Prime was launched in the United States in 2005; in Japan, the United Kingdom & Germany in 2007; and as 'Amazon Premium' in France in 2008.
The Amazon Prime service began offering 'unlimited, commercial-free, instant streaming of 5,000 movies & TV shows' in February 2011.

sign up for Amazon Prime
members enjoy fast & FREE shipping, exclusive access to movies & TV shows, ad-free music, Kindle books, original audio series, and unlimited photo storage.
After your 30-day free trial, Amazon Prime is just $10.99/month or $99/year (cancel anytime).

sign up for Amazon Prime Student
members enjoy same benefits as Amazon Prime at half the cost, exclusive discounts available only to students, 6-month free trial courtesy of Sprint

sign up for Amazon Prime Video
FREE with Amazon Prime; now available in over 200 countries; separate monthly charge after 30-day free trial varies by country

Amazon Prime Day [est. 2015] is in July
Amazon Prime Day [est. 2015] is in July.
intended as a mid-year super-sale, much like Black Friday before Xmas

Amazon Payments / Amazon Pay
Launched in 2007, Amazon Payments is a service that allows small businesses to utilize Amazon's vast database of users to pay for goods & services directly, i.e. without going
thru credit card delays, or without joining new or minor credit card services. Announced 2/2017: Online payment buttons will gradually be converted to read 'Amazon Pay'.
Online merchants that signed on early include: Nine West + Lulus + FragranceNet.com + MidwestSports.com + dyson + Vacatia + seattlecoffeegear + purple
official company website • company entry at Wikipedia

Amazon Publishing
In Spring 2011, Amazon hired Larry Kirschbaum (ex-Time Warner Books) to head Amazon Publishing; a deal soon
was made with Houghton Mifflin Harcourt to handle distributuion under the brands New Harvest, Montlake Romance,
AmazonCrossing, Thomas & Mercer, 47North, AmazonEncore & The Domino Project
AmazonEncore bought all the assets of Avalon Books

Amazon Studios [est. 11/2010]
Amazon Studios [est. 11/2010] Section at Magic Lantern Video & Book Store

Amazon Studios [est. 11/2010]

Audiobook Creation Exchange (ACX) 'An Amazon Company' [est. 5/2011]
Audiobook Creation Exchange (ACX) was spun off from Amazon's Audible.com in May 2011; its purpose is to connect owners of intellectual content
such as authors & agents (called 'producers' here) with technical talent who can craft recordings of books, etc. for sale on Amazon thru the Audible division.
The DIY Workflow option was added in February 2012 for uploading pre-existing audiobooks.
official website • entry at Wikipedia

Audible 'An Amazon Company' [est. 5/2011]
Audible, Inc. was founded in 1999 and was purchased by Amazon in 2008 for about $300 million. The company is based in Newark, New Jersey
and has a near-monopoly in the commercial online digital download market for audiobooks, as well as providing access to spoken audio entertainment,
information & educational programming, digital audiobooks, radio & TV programs, and audio versions of magazines & newspapers.
official website • entry at Wikipedia

Amazon Game Studios [est. 8/2012]        Reflexive Entertainment [est. 1997] is based in Lake Forest, California        Double Helix Games, LLC [merger 2007] is based in Irvine, California        Twitch TV [spun off 6/2011] is based in Irvine, California
Amazon's interest in the gaming business began in October 2008 with the purchase of game developer/distributor Reflexive Entertainment [est. 1997], which continues to develop games for PC, Mac OS, and Kindle eReaders. Amazon announced the formation of Amazon Game Studios in August 2012 to produce 'innovative, fun and well-crafted games'; apparently produced only one game, Air Patriots. Amazon acquired gaming company Double Helix Games, LLC [est. 2007] in February 2014; the 75 Double Helix employees became Amazon employees and remain at their Orange County, California headquarters. Amazon acquired the video game streaming website Twitch [est. 2011] for $970 million in August 2014, with the intention of increasing internet traffic, boosting its Prime membership program and video ad sales, and promoting its Fire TV set top box business.

Amazon Game Studios official website {requires browser update} • sub-entry at Wikipedia
Reflexive Entertainment official website {redirects to Amazon Games} • entry at Wikipedia
Double Helix Games official website • entry at Wikipedia
Twitch.TV official website • entry at Wikipedia

logo for Amazon Web Services [launched 2006]        Amazon Web Services [launched 2006] cloud logo
Amazon Web Services [launched 2006] aka 'AWS' is the Amazon-owned user storage division; products/services include Amazon Elastic Compute Cloud
aka 'EC2', and the company's popular cloud-based storage platform Amazon Simple Storage Service aka 'S3'.
The service is divided into 16 regions around the world; headquarters is centered near Washington, DC and the C.I.A. and N.S.A. facilities in Virginia,
which may not be a coincidence. As-of March 2017, Amazon's AWS handles about 42% of the cloud-computing market.
official company website • company entry at Wikipedia

logo for Amazon Channels streaming & DVD sites [est. 1/2017]       logo for Amazon Heera India movies channel
The Amazon Channels streaming & DVD sites [est. 1/2017] include Starz, H.B.O., Cinemax, Heera (India movies), Showtime, Acorn TV,
Anime Strike, P.B.S. Masterpiece, Curiosity Stream, Lifetime Movie Club, and several Xian-content channels.
official subscription page • Amazon Video entry at Wikipedia

Amazon  Country  Sites

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Amazon  Practices
Hachette / Amazon    Amazon executives have long been trying to negotiate lower prices for ebooks (i.e. Kindle Editions) sold on Amazon's website while increasing Amazon's share of each sale (to as much as 80%). Negotiations with international publisher Hachette Book Group reached an impasse in Spring 2014, at which point Amazon re-coded entries for Hachette's books to tell Amazon customers that the books were available for the retail price only (standard discounts removed), that the books were out of stock or delivery would take two to three weeks (not true), and also recommending books from other publishers as 'better'.
Many Hachette authors saw their sales drop 80 and 90 percent. Author Douglas Preston of Santa Fe, New Mexico quickly organized the non-profit group Authors United and enrolled scores of published authors in signing an open letter to Amazon, Inc. (I am a signatory author.) Their two-page paid advertisement ran in the New York Times on Sunday 10 August 2014, and received worldwide notice. The letter called on Amazon CEO Jeff Bezos to stop targeting Hachette authors; the New York Times ran a same-day favorable article on the front page. Amazon's response was an email to authors mis-quoting George Orwell's novel "1984", which got them chastised by the George Orwell Estate, who accused Amazon of Orwellian 'doublespeak'.

On November 13th, Amazon and Hachette revealed a signed agreement ending the dispute. Both sides claimed victory, and Hachette remains in control of prices set for their e-books for sale at Amazon. (The situation is expected to return to normal
– just in time for Black Friday and the holiday shopping season.)

Amazon Headquarters Contest
There were 258 applications from cities wanting to subsidize a new headquarters for Amazon, Inc. The twenty finalist candidates announced in January 2018 are:
Atlanta, Georgia •• Austin, Texas •• Boston, Massachusetts •• Chicago, Illinois •• Columbus, Ohio •• Dallas, Texas •• Denver, Colorado •• Indianapolis, Indiana ••
Los Angeles, California •• Miami, Florida •• Montgomery County, Maryland •• Nashville, Tennessee •• Newark, New Jersey •• New York City •• Northern Virginia ••
Philadelphia, Pennsylvania •• Pittsburgh, Pennsylvania •• Raleigh, North Carolina •• Toronto, Ontario, Canada •• Washington, DC


Booksurge/Amazon logo       CreateSpace 'An Amazon Company' [est. 11/2010]
In 2005, Amazon purchased print-on-demand company BookSurge, Mobipocket.com, Smallparts.com, and CreateSpace.
CreateSpace began as CustomFlix, based in Scotts Valley, California; originally a distributor of on-demand DVDs, it has since expanded
to include on-demand books, CDs, and video; BookSurge and CreateSpace were reorganixed as an Amazon subsidiary in 2010.
BookSurge website refers to CreateSpace • no separate entry at Wikipedia
CreateSpace official website • no separate entry at Wikipedia

Zappos/Amazon logo
In 2009: Amazon paid $900M for Zappos, the online shoe & apparel retailer.
"The Zappos Experience: 5 Principles To Inspire..." [] by Joseph Michelli /0071749586/

Woot!/Amazon logo
Woot! sells discount merchandise with game elements such as one-day deals; purchased by Amazon in 2010;
factory in Carrollton, Texas (near Dallas), management in Seattle, Washington.

Internet Movie Database {'IMDb'} [est. 10/1990]
Internet Movie Database {'IMDb'} launched in October 1990, and was purchased by Amazon in 1998.
The IMDbPro for-fee service launched in January 2002.
Announced 2/2017: IMDb is shutting down its Message Boards function.

Amazon buyVIP logo
The European buyVIP SL shopping club launched in Spain in December 2006 and expanded into Italy & Germany in 2007; Amazon agreed to pay $96.5M
for the company in October 2010; site was removed from Amazon Associates in May 2017.
official website {choose ES, IT, DE} • not listed at Wikipedia

Lovefilm logo
In January 2011, Amazon agreed to pay £200M for the 58% it did not own of Lovefilm [est. 2002],
the largest online & mail-order movie rental service in Europe.

Quidsi/Amazon logo         diapers.com logo         soap.com logo         BeautyBar.com logo
In September 2011, Amazon paid $550M for Quidsi, Inc. which includes baby products retailer
diapers.com [est. 2005], soap.com [est. 7/2010], and BeautyBar.com [est. 10/2010]

In March 2012, Amazon agreed to pay Bain Capital Ventures $775M in cash for Kiva Systems [est. 2003]
(Kiva makes warehouse fulfillment robots)

Evi/Amazon logo
Evi {pron. 'eevee'} is based in U.K. Launched in 11/2007 as True Knowledge 'answer engine' artificial intelligence software; launched
Evi 'natural language' mobile app for iPhone & Android 1/2012; changed company name 6/2012; purchased by Amazon 10/2012.
official website • entry at Wikipedia

Annapurna Labs/Amazon logo
Amazon purchased Annapurna Labs, a chipmaker based in Cupertino, California and in Israel, in January 2015 for a rumored $350 million.
The company announced in January 2016 that its Alpine chipset was available for a wide range of 'internet of things' applications.
official website • company entry at Wikipedia

photograph of the first Amazon Books 'brick & mortar' store in Seattle
Amazon opened its first Amazon Books physical retail store in November 2015 in the University Village shopping center in Seattle, Washington;
a second store opened in summer 2016 in San Diego, California; as-of Spring 2017, stores are open in the Southport Corridor in Chicago, Illinois;
Dedham & Lynnfield, Massachusetts; and Washington Square in Portland, Oregon; there are stores 'Coming Soon' in Walnut Creek & San Jose, California;
in Paramus, New Jersey; on West 34th Street and on Columbus Circle in New York City; and in Bellevue, Washington.
official company webpage • company entry at Wikipedia

imaginary logo for Amazon Whole Foods Market  6/2017
Amazon announced in June 2017 that it plans to purchase national retailer Whole Foods Market for $13.7 billion; the surprise move triggered Wall Street reaction that caused
food retail giants Wal-Mart, Costco, and Kroger to lose $18.8 billion in market value. Whole Foods was founded in 1980, has 400 stores, and is based in Austin, Texas.
official company webpage • company entry at Wikipedia

Other  Products  &  Services


Amazon Breakthrough Novel Award

Shelfari is a community-powered encyclopedia for book lovers.

Announced 4/2012: Amazon has acquired social reading service Goodreads {.com} [launched 1/2007]
of Downtown San Francisco; terms of the deal were not disclosed.

AmazonSmile [est. 2013] shopper-defined charitable donation option
The AmazonSmile Foundation was established in late 2013 and allows shoppers to define which charities Amazon will donate to from each shopper sale; Amazon donates 0.5% of the sale price to a selected charity (tax advantage to Amazon, none to the shopper). Requires prior signup & selection, then starting each shopping session at http://smile.amazon.com.

Amazon Electronics Dept.
The purchase links for the various families of Amazon-produced electronics were consolidated from this and a couple other pages to its own page in Summer 2017.

Nordell Online Bookstores Group Amazon Electronic Hardware Page
Amazon Echo [2014] & Echo Dot [2016] & Echo Show [2017] devices
Amazon Tap [2016] • Amazon Fire [2014] • Amazon Fire Tablet [2011-2016] • Amazon Dash Wand [2017]

Amazon Electronics Showcase
seasonal Amazon Electronics Gift Guide

Nordell Bookstores Group Kindle Hardware & Content Page with FREE Kindle Apps for PC, Mac, iPhone/iPod, iPad, Android & Blackberry -------- updated 9/2013 for new Kindle Fire & Paper White tablets            Launched July 2014: Enjoy unlimited access to over 600,000 Kindle Edition titles and thousands of audiobooks on any device for just $9.99 a month — Or start your 30-day free trial!

temporary Amazon 'we pioneer' logo          Body Labs purchased by Amazon in 2017

Announced 10/2017: The Amazon Research Center for Artificial Intelligence will soon open in Germany’s Cyber Valley (Stuttgart and Tόbingen), creating
100 jobs; Amazon also announced the purchase of Manhattan-based A.I. human modelling start-up Body Labs [est. 2013] for an estimated $50-70M.

Announced 2/2018: Amazon's Jeff Bezos, Berkshire Hathaway's Warren Buffett, and JPMorgan Chase's Jamie Dimon are forming an unnamed
joint non-profit healthcare provider for their employees, expecting that it will be able to deliver better care at much lower cost.

Online  Shopping  at  Amazon

basic index page for shopping at Amazon

Clothing    ••    Books    ••    Electronics    ••    Home & Kitchen

Sports & Outdoors    ••    Movies & TV    ••    Toys & Games

shop at Amazon Green

Movies & TV on DVD & Blu-ray - Today's Deals at Amazon

Blu-ray Disc Store at Amazon        Wireless & Smartphones Store at Amazon

Earth Day Store at Amazon

FREE Amazon Shopping Mobile App for iPhone, iPad, iPod Touch, Android, and Windows Phone hardware      Amazon Spark is a new social networking function of the Amazon Mobile app    

Works  About  Amazon

Inside The Giant Machine book by Kalpanik S. & Colin Zheng  "Inside The Giant Machine: An Amazon.com Story" [2010]
by Kalpanik S., with Colin Zheng & Pamela Traphagen

later subtitle: "Confessions of A Former Amazon.com Technologist"
Kindle Edition from Center of Artificial Imagination [7/2012] for $2.99
Kindle Edition from Center of Artificial Imagination [6/2012] for $3.53
CreateSpace 8x5¼ 2nd edition pb [11/2011] for $11.65
CreateSpace 'color interior' 2nd edition [11/2011] for $27.95
CreateSpace 8x5¼ pb [3/2010] out of print/many used
One Click, The Rise of Amazon book by Richard L. Brandt  
"One Click: Jeff Bezos and The Rise of Amazon.com" [2011]
by Richard L. Brandt

Kindle Edition from Portfolio [10/2011] for $12.99
Portfolio 7x5¼ hardcover [10/2011] for $14.65
'Amazon' cover of The Nation magazine for 18 June 2012  The Nation Magazine for 18 June 2012
"The Amazon Effect" article by Steve Wasserman
"Search Gets Lost" article by Anthony Grafton
magazine official website

"Amazon.com: Get Big Fast" [] by Robert Spector

"Seattle Memoirs; Inspired By My Stint At Amazon.com" [] by Kalpanik S.

Amazon's  Executives

Jeffrey P. 'Jeff' Bezos
In August 2013, Jeff Bezos arranged to purchase the Washington Post newspapers (with personal money) for $250 million.
  listed on TIME Magazine 100, May 2014

“Invention is by its very nature disruptive. If you want to be understood at all times, then don't do anything new.” — Jeff Bezos

Image  Gallery

Amazon cartoon panel by Bizarro (Dan Piraro)         

L i n k s
Amazon.com entry at Wikipedia
today's share price for AMZN per NASDAQ website
Nordell Bookstores Group's Kindle Hardware & Content Page

here on the Amazon, Inc. [est. 1994] Page at Spirit of America Bookstore

top of page   &   short history   &   primary divisions   &   subsidiaries   &  

other products & services   &   works about Amazon   &   execs   &   image gallery   &   links

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Online sales in association with  Amazon.com site directory

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